Traditional and digital illustration art as a specialized tool of advertising design.

Illustration has helped in the advertising uniqueness of productsand services. It can be used as a design element for many graphic productsranging from product designs to children's books. It is a form of graphic artin and of itself, and it gained popularity because, in addition to havingdirect and understandable content, visuals could have a powerful visualimpression on viewers. With the development and popularization ofcomputer digital technology, great changes have taken place in the art ofillustrations, from the use of illustrations to the ways of the illustrationcreation and from the image to the form to the artistic language. This paperpresents a comprehensive analysis of the types of illustration and itsapplication to advertising design and the competencies and abilities to beutilized in the integration of conventional and computer-generatedillustrations in advertising design.