Transforming India's Electronic Consumer Durables Industry: The Intersection of Technology, Sustainability, and Consumer Preferences

Technological developments and an increasing focus on sustainability have caused a revolutionary shift in India's electronic consumer durables business. This study investigates how technological advancements like artificial intelligence (AI), the Internet of Things (IoT), and energy-efficient devices are changing the market, improving the functionality of products, and increasing customer comfort. Additionally, the research examines the role of sustainable practices, including eco-friendly manufacturing, energy conservation, and e-waste management, in addressing environmental concerns. The study also investigates the impact of these technological and sustainable developments on Indian consumers. It analyses changing consumer preferences, increased awareness of green products, and energy-efficient appliances. The findings suggest that while technological advancements enhance user experience and functionality, sustainability efforts contribute to long-term cost savings and environmental benefits. However, challenges such as high initial costs and, lack of awareness persist. Through an extensive review of industry trends and consumer insights, this research aims to provide a comprehensive understanding of how technology and sustainability are shaping the future of electronic consumer durables in India and their influence on consumer preferences and decision-making.