A Marketing Problems before Self Help Groups in Pandharpur Tehsil

Abstract: This study focuses on the marketingproblems faced by self-help groups in Pandharpur Tehsil. In the modern era, entrepreneurs are the pillars as well as the backbones of the economy.More than half the population in rural areas waswomen. It is necessary to organize programs for women,especially living in rural areas to motivate them to start their own business to become an entrepreneur. Currently, many self Help Groups are run in Maharashtra at the state level, District Level and Tehsil Level.Self-help Groups established in Pandharpur Tehsil are facing many marketing problems like availability of fund, product quality, lack of consumer awareness, lack of updated technology and knowledge, Market Trends, Labour turnover etc.This research is analyze the marketing problems faced by Self Help Groups in Pandharpur Tehsil. While SHGs play a significant role in empowering rural women and promoting entrepreneurship, they face challenges in accessing markets, maintaining product quality, utilizing updated technologies, and understanding market trends. This research identifies key barriers to marketing and suggests solutions to enhance the sustainability and effectiveness of SHGs in the region. To overcome these hurdles, SHGs in Pandharpur need focused training in marketing techniques, digital literacy, and product development. Improved infrastructure, access to financial credit, and partnerships with larger retail networks could significantly improve their market presence. With strategic intervention and consistent support, SHGs in this region can transform from small-scale producers to competitive players in both rural and urban markets.