Impact of Marketing Communication Toward Customer Perception of Middle Level Condominium Bangkok Metropolitan

This research aimed to study the level of awareness of condominium products with mid- to high-end price ranges in Bangkok through marketing communications and to study the types of marketing communications and current use in mid- to high-end condominium and residential businesses by using the research sample group of consumers in Bangkok who are interested in or considering purchasing condominiums with price ranges of 2-5 Million baht, the sample group was a population of 400 people, using a questionnaire as a tool for collecting data and analyzing with descriptive statistics by finding the humidity value of 500 and the mean and the pro and interpreting the results into the significance level. The research results found that 1. Most of the demographic characteristics are males aged 31 to 40 years, single status, with an income of 200,000 baht per month or more. 2. Most consumers have a media exposure of 1-2 times per week and use the media exposure time of at least 1 hour per day. 3. Consumer behavior of various types of media, the respondents give the most importance to online media, followed by billboards. In addition, the research also analyzed the level of product awareness of the components that appear in the advertising media of mid-level to high-end condominiums by recognizing the product name or brand of the condominium at the highest level. The results of the research could be a guideline for entrepreneurs to choose various types of media that match the level of awareness and response of consumers most effectively.