MEDIA DISCOURSE IN THE PERSPECTIVE OF LINGUISTS

The study explores media discourse through the lens of linguistics, emphasizing its structure, features, and the role it plays in shaping public perception. By examining discourse in media, the research delves into critical discourse analysis (CDA) to uncover underlying power dynamics, ideologies, and communicative strategies. Then, with Systemic Functional Linguistics complemented with Van Dijk’s theory of media discourse as models of analysis, it is observed that linguistic devices such as modality, evaluative adjectives, adverbs, generic phrases, rhetoric and idioms are used to state opinions, make predictions and influence attitudes.The analysis focuses on the lexicon, speech patterns, and rhetorical devices employed in media texts, highlighting how language influences and reflects social realities. This paper contributes to the understanding of media as a linguistic phenomenon, providing insights into the intersection of discourse and communication in contemporary society.