Redefinindo Narrativas: A Influência do Instagram na Abordagem da Violência Contra Mulheres

With the increasing engagement on social media, the article analyzes the influence of Instagram activist movement profiles on cultural change in women's fight against violence and femicide. Content analysis on the 'Think Olga,' 'Mas ele nunca me bateu,' and 'Az Minas' profiles reveals how these new media platforms contribute to a more assertive narrative on the subject, bringing it into public discourse and shifting the perspective in framing the news. Keywords: Digital journalism, Violence against women, Digital communication, Democratization of information, Independent journalism, Digital activism