IDigital Transformation and Educational Quality in Higher Education: The Role of Artificial Intelligence, Virtual Reality and Innovative Assessment Models

This study examines the impact of integrating emerging technologies such as artificialintelligence and virtual reality, alongside innovative assessment models, on the qualityof higher education in universities in Ecuador, Mexico, and Peru. The primary objectiveis to experimentally evaluate how these tools transform teaching–learning processesand enhance academic performance in higher education. The research adopts a mixed-methods approach, combining quantitative analysis of questionnaires administered tofaculty and students with qualitative analysis of interviews conducted with experts ineducation and technology. The findings reveal significant improvements in participants’perceptions regarding the relevance, usability, and effectiveness of these technologies,as well as enhanced academic outcomes in experimental groups compared to controlgroups. Furthermore, the study identifies key barriers and enablers for adoption,highlighting the importance of institutional policies, teacher training, and strengthenedtechnological infrastructure. The study concludes that the strategic incorporation ofthese technologies can help bridge digital divides, enhance educational quality, andfoster more inclusive and innovative learning environments in Latin America