Influencer Marketing Evolution in India

This article analyzes the development of influencer marketing in India, from the traditional celebrity-endorsed advertisements, data-based ecosystem of today. The use of the digital devices has increased drastically in India.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-06-28
DOI
https://doi.org/10.5281/zenodo.15760738
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Influencer Marketing Evolution in India

Zenodo (CERN European Organization for Nuclear Research)
Digital Marketing and Social Media
article

Influencer Marketing Evolution in India

article en

Abstract

This article analyzes the development of influencer marketing in India, from the traditional celebrity-endorsed advertisements, data-based ecosystem of today. The use of the digital devices has increased drastically in India.

Zenodo (CERN European Organization for Nuclear Research)
Life in Land
Openalex Percentile: Top 44%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Influencer Marketing Evolution in India · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS