WAYS AND SOLUTIONS TO ENHANCE SERVICE QUALITY IN DEVELOPING DOMESTIC AND INTERNATIONAL TOURISM IN UZBEKISTAN

This article explores the ways and solutions to improve service quality in the development of domestic and international tourism in Uzbekistan. Based on statistical data and survey results from 2023–2024, the current state of tourism services is analyzed, and the economic and social significance of enhancing service quality is examined. The study elaborates on strategies such as staff training, infrastructure modernization, adoption of digital technologies, and improving customer experiences, while forecasting their potential outcomes. The article provides recommendations for aligning Uzbekistan’s tourism sector with global standards within the framework of the “Tourism Development Strategy 2030.”