The Effect of Product Line on Company Image Orca Powergear

The company's image, or the Company's image, has become a strategic asset in the midst of increasingly fierce business competition. This study analyzes the correlation between the product line (as part of the marketing mix) and the company'simage on Orca Powergear, a motorcycle equipment brand from Bandung. With quantitative correlational approaches and purposive sampling techniques, data were analyzed using Pearson correlation, F-test, and t-test. The results showed an almost perfect positive correlation (r = 0.990; p = 0.000), indicating that the product line had a significant effect on the company's image. Regression analysis revealed that 98% of the variation in the company's image was explained by the product line (R² = 0.980).These findings are in line with Kotler's marketing mix theory,which emphasizes products as a shaper of brand perception. This study confirms the importance of product line consistency, innovation, and alignment with company values to strengthen a competitive position. The managerial implications suggest product development as a long-term investment in brand equity.