Impact of TikTok on Moral Values of Nigerian Youths in Kaduna State, Nigeria

Abstract This research explored the impact of TikTok on the moral values of youths in Kaduna State, Nigeria. The primary aim was to assess the extent of TikTok’s impact on their moral behavior. A descriptive survey research design was adopted for the study. From a total population of 2,765,104 in Kaduna State, a random sample of 427 respondents was selected. Data collection was carried out using a structured questionnaire, and the responses were analyzed using mean scores. The finding indicated that, TikTok impacted Nigerian youths both negatively by promoting immorality and reducing focus on religious values and positively, by fostering creativity, moral education, and cultural engagement. The study concludes that TikTok significantly impact the moral values of Nigerian youths in Kaduna State, with both harmful and beneficial effects depending on how the platform is used. Based on the findings of the study, it recommends that government should regulate digital content, restrict harmful media for minors, and promote digital literacy to ensure responsible youth engagement. Parents should actively supervise their children's online use through boundaries, parental controls, and open communication to promote moral awareness. Religious leaders should use TikTok to share moral content and engage youths in promoting ethics, culture, and spiritual growth. Keywords: TikTok, Moral Values, Youths