Integrating Corporate Social Responsibility (Csr) Into Business Strategy: A Pathway To Sustainable Development And Competitive Advantage

This research explores the integration of Corporate Social Responsibility (CSR) into business strategy as a means to achieve sustainable development and competitive advantage. Utilizing an exploratory research design, primary data was collected through surveys and interviews with business leaders and CSR practitioners. Hypothesis testing was conducted to analyse the correlation between CSR initiatives and business performance. The findings highlight the benefits of CSR in enhancing brand reputation, customer loyalty, and long-term profitability while identifying key challenges in implementation. The study concludes with strategic recommendations for businesses to effectively integrate CSR into their core operations.