Investment Decisions in the Digital Age: Examining the Impact of Social Media-driven Information on Investment Behaviour

In recent years, social media has emerged as a powerful platform influencing various aspects of daily life, including investment decision-making. This study examines the influence of social media-derived information on investment decisions, focusing on key elements such as company announcements, technical analysis, market predictions, economic indicators, and finfluencer opinions. This research paper explores the role of social media in shaping investment decisions among individuals. The study delves into how various social media such as Twitter, Facebook, YouTube, LinkedIn, Instagram, driven information related to various elements drive investment behaviour. Through a comprehensive survey, individual respondents provided insights into their reactions to these types of information. Participants were asked to complete a detailed questionnaire designed to elicit their opinions and experiences regarding how social media content on various elements affect their investment decisions. The findings suggest that Market Predictions and Technical Analysis are the primary drivers of Investment Decision Making, followed by Company Announcements and Economic Indicators. Finfluencer Opinions have a relatively weaker influence. Thus, social media significantly affects investor behavior, leading to both opportunities and challenges in the financial markets.