Knowledge amplification among dairy and poultry farmers: assessing the revolutionary impact of the JEEViKA project

The Bihar Rural Livelihoods Project (BRLP), also known as the JEEViKA project, was initiated in 2006 with financial support from the World Bank. Its primary objective is to enhance the socio-economic status of women residing in rural areas. The JEEViKA Project has established a novel platform to facilitate the progress of women. The present study carried out in the year 2021-22 which aims to assess and contrast the levels of knowledge between those who are beneficiaries of the JEEViKA project and those who are not. The research was conducted in the Begusarai district of Bihar. A sample of ten individuals classified as beneficiaries and ten as non-beneficiaries was selected from each of the six villages in the Teghra block, which exhibits the greatest concentration of JEEViKA beneficiaries. The poll included a total of 120 respondents, consisting of 60 beneficiaries and 60 non-beneficiaries. The data was collected through personnel interviews, employing a pre-structured interview schedule. Subsequently, a suitable statistical analysis was conducted to generate pertinent findings. Based on the findings of the present study, it was observed that those who were recipients of JEEViKA grants exhibited a higher level of knowledge in comparison to those who did not receive such benefits. A significant proportion of both beneficiaries and non-beneficiaries had a moderate level of comprehension of dairy and poultry operations.