THE EFFECTIVENESS OF INTERNET MARKETING STRATEGIES IN THE HOUSING AND COMMUNAL SERVICES SECTOR

This article addresses the issues of internet marketing in Uzbekistan and its application in the current context for promoting and selling services in the housing and communal services sector. The study provides a detailed examination of modern internet marketing tools, as well as methods for conducting various types of online marketing research. Existing internet marketing instruments are analyzed, alongside a review of digital platforms used for marketing activities. The effectiveness of these tools is assessed with regard to the current state of the utility services market in Uzbekistan and its specific characteristics. Keywords: Internet marketing, information space, communication functions, digital tools, housing and communal services.