THE CONCEPT OF EMOTIVITY AND ITS PLACE IN LINGUISTICS

This research investigates the concept of emotivity in linguistics and explores its significance across different levels of language structure. Emotivity, defined as the expression of emotions, attitudes, and subjective stances in communication, is a fundamental aspect of language that influences not only the content but also the emotional and interpersonal context of discourse. Drawing from various linguistic disciplines—including pragmatics, semantics, sociolinguistics, and discourse analysis—this study employs both qualitative and corpus-based methods to examine emotive elements in natural language. Results demonstrate that emotivity is a powerful linguistic mechanism that operates through lexical choices, syntactic constructions, prosodic features, and pragmatic strategies. Its understanding is crucial for comprehensive text interpretation, natural language processing, translation, and cross-cultural communication.