A Study on Investor Decision Making and Buying Motives on Gold Investment

<p>Among investors, gold has been a popular investment option. Investor behaviour differs according to needs, expected returns, benefits, and also other factors when it comes to different investment opportunities. There are many advantages and disadvantages to every investment path. As an investment choice, gold offers several unique advantages. For reasons like financial security as well as tradition, gold investment is highly popular. During festivals, marriages, and other special occasions, people in India used to purchase gold jewellery. Although gold jewellery was always thought to be the most popular way to invest in gold, there are now other options available, including gold bars, gold exchange-traded funds (ETFs), SGBs, and more. This paper will investigate the several elements that influence investors' decisions to invest in gold.</p>