Scientific publication of review behaviour change techniques for sustainable logistics

The SuCoLo project’s deliverable D3.1, “Scientific Publication of Reviewed Behaviour Change Techniques for Sustainable Logistics,” presents a review of digital interventions aimed at promoting sustainable consumer choices in e-commerce delivery. Focusing on how behavioural change techniques (BCTs) can be used to encourage more eco-friendly delivery options, the study explores both scientific literature and practical applications across major e-commerce sites. The analysis identifies common BCTs, like providing information about environmental impacts and setting sustainable choices as defaults. Results show that although consumer interest in sustainable options is high, the integration of these techniques remains limited in practice, with only a small percentage of sites employing BCTs effectively. The findings highlight the potential for expanding these techniques to encourage greener consumer behavior, which could significantly impact last-mile logistics emissions. This deliverable lays the groundwork for further development and testing of new BCTs within the SuCoLo project, particularly for a planned experimental webshop prototype that will implement and evaluate these techniques. The deliverable is also available in inclusive language.