Amazon's Neuromarketing Framework: A Study on Consumer Behaviour Optimization Through The Aida Model

Amazon uses neuromarketing to better understand how consumers think and make decisions. Thisstudy looks at how Amazon uses the AIDA model (Attention, Interest, Desire, and Action) to get peopleinterested in their products and encourage them to buy. The research focuses on how Amazon usesdifferent techniques, like personalized recommendations, flexible pricing, and persuasive messages, toattract and keep customers. The study gathered data through surveys and interviews with customers, andalso used information from books, journals, and websites. The results show how neuromarketing helpsshape consumer behavior and boosts Amazon’s sales. This study aims to give a clearer understanding ofhow businesses can use the AIDA model in neuromarketing to improve customer satisfaction and drivegrowth.