A SYSTEMATIC LITERATURE REVIEW ON CONSUMER ADOPTION OF NEW INNOVATIVE TECHNOLOGIES LIKE IOT AND AI USING SPIDER SEARCH:

The consumer markets are undergoing a substantial transformation due to the swift advancements in technology in the present digital era. The exponential growth of smart devices, the Internet of Things (IoT), artificial intelligence (AI), and other emerging technologies is not only transforming the way customers interact with products and services, but also redefining market dynamics and company strategy. Advancements in consumer technology have resulted in the creation of novel products and services that provide improved functionality, convenience, and personalization options. The implementation of these technical innovations has enabled consumers to engage in a diverse array of activities, including as shopping, banking, health monitoring, and home automation, with remarkable convenience and efficiency. The motivation for undertaking this systematic literature review (SLR) arises from the necessity to comprehend the diverse effects of consumer technology and innovation on market behaviors and customer experiences. Although many research have examined different aspects of consumer technology, there is a dearth of a comprehensive synthesis that integrates existing knowledge and reveals overarching patterns and insights into how consumers are influenced in their adoption of technology. The aim of this study is to perform a Systematic Literature Review to gather, assess, and merge existing research. The objective is to provide a comprehensive understanding of how technological improvements are impacting customer behavior. In addition, we utilized the SPIDER (Sample, Phenomenon of Interest, Design, Evaluation, and Research type) tool to establish the inclusion criteria. Our approach contributes novel insights to prior systematic reviews about this subject. The text presents a thorough framework of the various aspects that impact customers' acceptance of IOT and AI. The systematic literature review conducted using the SPIDER tool, encompassing 268 articles, provides a comprehensive understanding of consumer adoption of innovative technologies such as the Internet of Things (IoT) and Artificial Intelligence (AI).