COMPOUND NEOLOGISMS IN NEWSPAPER STYLE (ON THE EXAMPLES OF THE SUNDAY TIMES)

This article explores the formation, function, and stylistic impact of compound neologisms in newspaper language. By analyzing a range of contemporary journalistic texts, the study highlights how new compound words are creatively constructed to capture public attention, reflect cultural trends, and convey complex ideas with brevity and wit. The research categorizes different types of compound neologisms based on their structural patterns and semantic innovations, examining their roles in headlines, opinion pieces, and editorials. The findings demonstrate that compound neologisms not only enrich the lexical landscape of modern journalism but also serve as powerful tools for shaping public discourse and enhancing reader engagement.