ARTIFICIAL INTELLIGENCE IN ACCOUNTING: UNCOVERING THE RISKS BEHIND THE INNOVATION

Abstract The research looks at how ethics affects the way accounting professionals view the risks of using AI. Rising use of AI in finance has led to fears about correctness of data, bias in algorithms and less human control over decisions. A quantitative study was conducted by administering a structured survey to 210 accounting professionals in Jordan and Saudi Arabia working in the private sector. A major link between AI use and perceived risk was found by analyzing correlations and regressions. Also, ethical awareness was found to play a role in this relationship, pointing out that understanding ethics is important in AI-based settings. It shows that people in accounting who focus on ethics are also more aware of the dangers that AI might bring. The study concludes by giving practical advice such as adding ethics courses to AI processes, creating risk management structures and helping with regulations. The findings give new insights into how AI should be used in accounting and stress the importance of innovations that are in line with sustainability and ethics.