Unlocking BIM: Leadership Strategies for Small & Midsize Construction Enterprises

This master’s thesis (light) was submitted as part of the M.S. in Construction Administration program at Columbia University’s School of Professional Studies. Abstract Small and midsize construction firms have been slower to adopt Building Information Modeling (BIM) despite its proven benefits in design coordination, risk reduction, and project management. This thesis explores the organizational, cultural, and leadership challenges that hinder BIM integration in the SME (a.k.a. SMBE) space. Using Dr. John Kotter’s 8-Step Change Model as an analytical framework, the study draws on semi-structured interviews with developers, owner’s representatives, general contractors, and academics. While participants agreed on BIM’s potential value, most cited barriers such as lack of training, limited buy-in from leadership, or workflows that isolate BIM to the design phase. The research highlights how intentional leadership, short-term pilot wins, and contextual training can accelerate adoption even in resource-constrained settings. The paper also identifies a looming risk: as larger firms digitize and streamline operations, they may begin competing on smaller projects—displacing those that fail to adapt. The findings offer practical strategies for small firms to implement BIM sustainably and competitively, not just as a tool, but as a cultural shift.