Assessing the Creative Capacity and Digital Capacity of Gen Z in Vietnam

This study assesses the creativity and digital competencies of Gen Z in the context of business and digital technology. Based on existing theory, research determines that creative competence helps individuals to be flexible in their thinking, develop new ideas, improve adaptability, and increase business opportunities. Meanwhile, digital competencies include the ability to use information technology, data management, and information security on digital platforms, which play an important role in the success of entrepreneurs in the digital age. The research data was collected through a survey of 530 individuals of Generation Z in Vietnam, of which 516 valid votes were analyzed. The results show that Gen Z has a relatively high level of creative capacity, especially in accepting risks and testing new ideas, but is still limited in confidently creating breakthrough ideas. Their digital capabilities are also at a good level, with data management and awareness of cybersecurity risks quite high. However, it is still necessary to improve the ability to deeply exploit digital tools to optimize work and business performance.