Globalization: An Identity Crisis in Indian Culture

ABSTRACT Indians have embraced the idea of globalization, which has affected Indian social norms. Local systems and cultural values were destroyed by the globalization tsunami. People are being overtaken by Western culture as a result of their belief in global culture, which also deprives India of its cultural identity. Globalization has significantly changed India's cultural landscape. When it comes to motivation, development, and technology, we take use of "globalization." But in doing so, we overlook the one thing that makes us unique among all the states: our culture. India's cultural heritage is a source of immense pride for the country. India has been influenced by the West, yet globalization has also brought Indian tradition to a worldwide audience. Key words Culture, Custom , Tradition, Values, Globalization