A Study on Impact of Digital Payments of Retail Stores in Hyderabad City

The purpose of this research study is to examine how is in Telangana state City’s retail management is affected by cashless transaction technologies. The study used an exploratory methodology to offer insightful information about the ways in which different kinds of retail enterprises have been impacted by the adoption of systems for cashless transactions. The study's conclusions, derived from 100 shops in Hyderabad City, show that cashless transaction systems have a favorable effect on retail management. Along with notable cost reductions, the merchants have noted increased operational efficiency and transparency. The study's findings provide legislators and other stakeholders with crucial information that they can use to create programs and regulations that encourage the adoption of cashless transactions in the retail industry. The business models of small retail convenience stores in India are facing challenges due to the entry of major supermarkets and online merchants, as well as the increasing usage of digital technologies. This study examined the difficulties faced by small retail stores in the face of a deliberate government push towards digital payments, growing competition from big supermarkets and online retailers, and a qualitative methodology using the Technology-Organization-Environment framework. The study's issues include perceived loss of control, technology expenses, and low socioeconomic background of customers, supplier influence, tax and security concerns, bureaucracy, and low trust in external and regulatory environments. The adoption of digital technologies is also being hampered by inadequate physical and digital infrastructure, high costs, and unreliable digital technology.