SAMARKAND AS THE CAPITAL OF CULTURAL TOURISM: A HISTORICAL AND CONTEMPORARY ANALYSIS

Samarkand, one of Central Asia's most ancient cities, stands as a testament to the rich cultural heritage and historical significance of the Silk Road. This article examines Samarkand's role as a capital of cultural tourism, analyzing its historical monuments, cultural significance, and contemporary tourism development strategies. Through an exploration of its architectural masterpieces and modern tourism initiatives, this study demonstrates how Samarkand has successfully positioned itself as a premier destination for cultural tourism in Central Asia.