DISEÑO DE UNA CAMPAÑA COMUNICACIONAL A TRAVÉS DE MEDIOS ALTERNATIVOS Y MEDIOS DIGITALES PARA SENSIBILIZAR SOBRE EL BULLYING A ESTUDIANTES DE PRIMERO DE SECUNDARIA DEL MACRODISTRITO DE MAX PAREDES DE LA CIUDAD DE LA PAZ. CASO DE ESTUDIO: UNIDAD EDUCAT

The present research work is entitled; Design of a communication campaign through alternative means and digital media to sensitize bullying to high school students of the District called “Max Paredes” in the city of La Paz, Bolivia. Study case: “Unidad Educativa Holanda” . The investigation was inspired considering the problem of bullying. Bullying is a type of peer violence that occurs repetitively. A latent problem in today's society because according to an investigation of the United Nations Children's Fund, (UNICEF) in Bolivia, four out of ten students suffer bullying. The presence of this type of violence, the lack of information and respect with others in the educational units, is a challenge that must be resolved in a community between high school students, teachers, educational unit, experts and even fathers and mothers of family. Therefore, the objective is to develop a communicational campaign, capable of sensitizing through alternative media and digital media on bullying. Thus helping, to counteract the incidence of bullying in the school. The same will be developed under thorough investigation and three key messages for the development of the project.