Blockchain-Powered Digital Certification: A Secure Approach to Watch Authentication

Abstract - The luxury watches industry faces significant challenges due to counterfeit products, which harm brand reputation and erode customer trust. Traditional paper-based authenticity certificates are susceptible to fraud, loss, and inadequate verification. According to this study, a digital certificate system based on blockchain technology offers a transparent, secure, and unalterable means of verifying the authenticity of watches. This system uses the decentralized structure of blockchain, smart contracts, and cryptographic security to ensure tamper-proof authentication, increase trust in the resale market, and speed up ownership transfers. This paper discusses the use of blockchain technology for watch certification, as well as approaches, case studies, implementation strategies, challenges, and future developments.