Artificial Intelligence and the Copyright: Rethinking Intellectual Property in the Age of Generative AI

The rapid growth of artificial intelligence (AI) has transformed various fields, including software development, product development and content creation. However, these developments have raised serious moral and legal questions about copyright. This study examines the relationship between AI and copyright and examines important questions such as: who owns the works produced by AI, whether current copyright rules should be applied, and presents issues raised by generative AI models. To assess how different jurisdictions deal with AI-generated content, the study analyses international legal practices, such as those in the US, EU and India. The research also examines previous court decisions and proposed legislative changes and adjustments to achieve a balance between innovation and intellectual property rights. The study aims to highlight the role of human involvement in determining whether AI-generated works are protected by legal forms, and the broader implications for productivity, fair use, licensing and copyright. This study contributes to the ongoing debate about adapting copyright law to the changing environment of AI-powered content creation, critically evaluating legal ambiguities and potential solutions.