Unlocking Sustainable Growth: A Data Analytics Framework for Advancing Communication Strategies in the Moldovan Wine Sector

Abstract: the development of the wine sector is a priority of the national policy of the Republic of Moldova. Given the importance of this sector for the Moldovan economy, its sustainable development should be carefully planned and constantly adapted to emerging innovations in this field. Analytics is an important consideration in developing strategic directions for the sector, and has been changing significantly over the past few years due to the impact of advanced technology. New tools allow the development of many alternative approaches that will be relevant to different strategic approaches.