FACTORS FOR ENHANCING REGIONAL INVESTMENT ATTRACTIVENESS AND APPROACHES USED FOR ITS ASSESSMENT

Investment attractiveness refers to the overall set of economic, social, and political conditions that determine a region’s ability to attract investment. The qualitative approach relies on expert assessments, interviews, and subjective judgments, while the quantitative approach involves numerical data, statistical modeling, and measurable performance indicators. The G‘ijduvon Free Economic Zone provides a practical example of how location and infrastructure can influence regional investment appeal. Uzbekistan’s 2019 Law on Investments is a key instrument providing guarantees to investors and shaping the legal framework for economic development.