THE INFLUENCE OF SOCIAL MEDIA ON CUSTOMER PERCEPTION: TRENDS AND INSIGHTS WITH REFERENCE TO HYUNDAI MOTORS INDIA LIMITED

The majority of earlier studies on bundling from the standpoint of the consumer have concentrated on the processing of bundles, especially from the standpoint of prospect theory or mental accounting. On the other hand, not much study has looked at the variables that might influence consumers' choice for bundles over individual products. One of these factors—the potential to lower search and assembly costs—is discussed in this article. The authors demonstrate via two laboratory tests and exploratory interviews that consumers, especially those who are less driven to digest information, prefer a bundle when it will minimise search effort. A research on customer preferences for automobiles was conducted with relation to a few major auto marketers. One of the most intriguing fields is consumer preference, which focusses on comprehending customers' motivations for certain consumption-related behaviours. At first, the majority of consumer choice notions were associated with economic theories. Additionally, mass communication has altered the whole marketing idea and notion. Previously focussing mostly on urban customers, marketers are now beginning to target rural regions as well. Consumer preferences have been shifting quickly as a result of consumers being more picky due to increased knowledge of new items. These traits are demographic, such as age, socioeconomic status, and sex or gender. It uses a brand's image attributes and presents them to the customer in a human way. Since we are dealing with sentiments and emotions that the customer takes away from communications by the time we approach the personality realm, brand image is more expansive than brand personality. A well-known brand has a distinct personality. It may not be spoken. However, in brand battles, it might be strategically useful. Brands that are closely related may also develop unique personalities as a consequence of exposure to the product's quality, packaging, after-sale and in-store service, word-ofmouth, and advertising tactics that the business has used. Brands are seen as being amiable, uninteresting, humorous, impolite, considerate, fashionable, etc. Customers must see brands as human beings, and consistency is the key to a brand's personality