FAST FOOD BUSINESS: OPPORTUNITIES AND THREATS

According to data of the General Statistics Office (2023), Vietnam’s population is 100.3 million people in 2023, an increase of 834.8 thousand people compared to 2022. Currently, Vietnam is the third most populous country in Southeast Asia (after Indonesia and the Philippines) and ranks 15th in the world. In recent years, the fast food market in Vietnam has truly become a powerful industry, stemming from Vietnam’s young population and increasing consumption demand. Despite the great growth potential, the fast food market also faces some significant threats. This article aims to point out the opportunities and threats for fast food businesses and propose some solutions to promote consumption and sustainable business for fast food production and business establishments.