Examining the Forces behind Socially Conscious Consumer

Abstract: Moderation in the style of life makes an improper management towards environment. In all over the World, issues of environment like degradation of environment, natural resources extraction and others environmental problems are in increasing trend. Presently, peoples felt the important of environment and initiate to change their behavior towards environmental protection. Those issues have become more critical role in the market for sustaining of business. It is vital for every concern to advertise their product for attracting the consumers. This paper tries to identify linkage of demographic profile and factors influencing socially conscious. Findings and suggestion of this study helps the companies and policymakers for their better decision making. Keywords: Socially Conscious Consumer, Buying Behavior, Consumers’ Profile JEL Classification Number: L1, M31, Q1, Q5, D63