MAIN FACTORS SHAPING THE CONCEPT OF "WAR" IN THE LANGUAGE LANDSCAPE OF THE WORLD

“In the linguistic landscape of the world, the concept of “War” is a new concept and is very relevant. At the current stage of development of linguistics, mutual understanding prevails, not knowledge, which inevitably leads to the study of the interaction of language, culture and personality. Language is a form of reflection of the reality that surrounds a person and himself, it is a means of gaining knowledge about this reality. The recording of a person and his interaction with the outside world in the form of concepts, images and acts of behavior is carried out by linguoculturalology, which meets the modern requirements of linguistics and cultural studies (N.D. Arutyunova, V.V. Vorobyov, V.I. Karasik, N.A. Krasavski, V.A. Maslova, Y.S. Stepanov, V.N. Telia).