DIGITAL MEDIA AND CORPORATE COMMUNICATION AS TOOLS FOR EXPLORING FREEDOM OF EXPRESSION IN PUBLIC RELATIONS PRACTICES

This study, "Digital Media and Corporate Communication as Tools for Exploring Freedom of Expression in Public Relations Practices," is a theoretical paper that examines how digital media platforms have reshaped corporate communication and public relations, particularly in relation to freedom of expression. It explores the role of social media in facilitating public discourse, stakeholder engagement, and crisis communication while also addressing challenges such as content moderation, misinformation, and corporate reputation management. By analysing global and regional regulatory frameworks, the study highlights the ethical considerations surrounding digital media use in corporate communication. As a non-empirical study, it synthesises existing literature to provide insights into how organisations can promote the complexities of digital communication while upholding transparency and accountability. The findings highlight the dual role of social media as both an enabler of free speech and a space governed by opaque content regulation practices. It further investigates the influence of digital technologies on corporate communication strategies, emphasising the role of social media in crisis management and stakeholder engagement. The research integrates insights from international regulatory policies, particularly European Union content governance frameworks, and emerging digital communication trends in corporate environments. By synthesising literature from public relations, strategic communication, and digital governance, this study contributes to the discourse on balancing digital rights, corporate accountability, and public interest in an evolving media ecosystem.