Effect of Digital Marketing Strategies on Business Creation Among Entrepreneurs in Tarauni Local Government Area: Kano State

This research evaluates digital marketing methods that influence start-up activity among entrepreneurs in Tarauni Local Government Area of Kano State. The business environment undergoing rapid transformation now considers digital marketing essential for entrepreneurial triumph through methods which achieve market growth at low costs while connecting with customers and promoting brand exposure. Many area entrepreneurs struggle to take advantage of digital marketing due to restricted digital competency alongside insufficient internet availability and high marketing expenses together with a shortage of organizational backing. An analysis of the effect of digital marketing on business creation follows the conceptual methodology where researchers examine existing literature and theoretical frameworks. Business growth and sustainability increase among digital entrepreneurs who select Search Engine Optimization (SEO) and Social Media Marketing (SMM) and Email Marketing (EM) along with Content Marketing (CM) and Influencer Marketing (IM) as their marketing tools above traditional methods only. The study reveals that digital marketing faces obstacles stemming from security doubts about the digital environment and alterations in algorithms along with difficulties measuring ROI from these initiatives. The research recommends raising digital literacy through training programs and improving infrastructure and government-supported initiatives for digital entrepreneurship. Small business owners should use data-based marketing tactics and cybersecurity tools to achieve better results in digital marketing campaigns. These proposed measures follow the study's main objectives by dealing with digital marketing integration problems while boosting regional entrepreneurial outcomes and sustainability.