ENTERPRISE MANAGEMENT AND THEIR FEATURES IN THE SERVICE SECTOR

Abstract The article is devoted to analysis of peculiarities of management in service industries. The services sector is currently performing economic, social, and reproductive functions. In Russia, as elsewhere in the world, there has been a dynamic development of this sphere of activity. The dependence of management in service industries the characteristics of this field of activity, an organizational economic mechanism of enterprise management, the process of its formation, the technology of control. Effective management of service industries suggests the need to consider the feature of service sector activities, namely the specific features that lie in the intangible nature of services, the continuity of consumption and production of services, in the variability of its qualities, the inability to storage and, depending on the contractor's services. For effective management of the enterprises of sphere of services is based on the following factors: high dynamics of the services sector; short production cycle of this sphere of activity; a large number in this field micro and small enterprises; territorial segmentation; personality; high personnel requirements; difficulties in determining the quality of services and their standardization; particular attention to the organization of the service process; the dependence of the growth of demand for services from the real incomes of the population etc. The proposed control mechanism includes the following structural elements: subjects of management; management objectives; management factors; organizational structure of management; resources management; methods of influence upon factors (bearings, tools). The technology of management as a complex of organizational measures on the basis of the formula A-P-SD-O-MI-A, which includes the following interrelated phases: analysis – planning – management decision – organization – motivation – control – analysis. It is concluded that the improvement of the organizational mechanism of enterprise management is a prerequisite for effective activity of enterprises of sphere of services. Development of mechanism of management of the enterprises of sphere of services it requires adaptability, understood as a purposeful change of its parameters, structure and properties of the occurring changes, i.e. the reorientation of the system on the solution of varying problems.