EVALUATION OF THE CONCEPT OF SOFT POWER IN SOUTH KOREA'S FOREIGN POLICY

This paper evaluates the role and effectiveness of soft power in South Korea’s foreign policy, analyzing how the nation has utilized non-coercive means to strengthen its global position. It examines the concept of soft power as articulated by Joseph Nye and assesses its practical application in South Korea’s international strategies, including cultural diplomacy, global branding, economic influence, and public diplomacy. The paper further explores how South Korea’s soft power initiatives align with its political and economic goals, considering the interplay between cultural exports (such as K-pop and Korean cinema) and the country’s diplomatic efforts. Through a critical assessment of South Korea’s soft power resources, the study evaluates both the strengths and limitations of this approach in achieving diplomatic success and regional stability. In doing so, it provides a comprehensive understanding of how South Korea’s foreign policy has adapted to contemporary global challenges using soft power as a key instrument.