Evaluation of the implementation quality of the Augmented Reality project at the National University of Chimborazo, based on the Neutrosophic SERVQUAL model

This work explores the integration of contemporary educational practices, highlighting Augmented Reality (AR) as an innovative tool at the National University of Chimborazo, La Dolorosa campus, Ecuador. An AR environment based on QR codes has been developed to improve campus navigation. The state of the art was studied to obtain location requirements, create the environment with CoSpaces and Autodesk Maya, and verify user satisfaction through a survey. A usability test was conducted at the end of the product. The ADDIE methodology (Analyze, Design, Develop, Implement, and Evaluate) was used to create the product, where each phase contributed to the implementation of Augmented Reality. In analysis, innovative ideas were investigated and generated; in design, the immersive environment was structured; in development, Autodesk Maya was used for 3D modeling and CoSpaces for programming; in implementation, a QR code was generated to share the product, and it was evaluated through user feedback. The proposal offered an immersive environment that allowed a better understanding of the blocks of the UNACH La Dolorosa campus. Specifically, in this article we address the problem of evaluating the quality of the product. To do so, we conducted a survey of 30 students about their satisfaction with this product and its usefulness for student life. We agreed that this presents the challenges (1) There is indeterminacy and uncertainty in the opinions, (2) It is necessary to use a widely accepted method of quality evaluation. That is why we applied the Neutrosophic SERVQUAL model for higher education found in the literature.