AN ANALYTICAL STUDY ON FINANCIAL LITERACY AND ITS IMPACT ON INVESTMENT DECISIONS OF WORKING WOMEN

ABSTRACT Financial literacy plays a prime role in shaping individuals' financial decision-making processes, particularly concerning the choice of investments. Nowadays growing recognition of financial literacy is like a cornerstone for the development of economy, even though one can see the disparities with women having lower levels of financial knowledge compared to men. This analytical explores the intersection of financial literacy and investment decisions among working women. As financial literacy is like an essential in empowering individuals to navigate the complexities of personal finance, understanding its influence on investment behaviour is crucial for fostering economic empowerment among women. For the research conducted, data was collected from 100 working women from Porbandar, Jamnagar and Rajkot Cities to know the financial proficiency and ability and accordingly their investment decisions. The research is based on Primary and Secondary data collection tool. To collect the data from specified sample, convenient sampling technique will be used. Researcher will use appropriate statistical tools and techniques for data analysis. The study found varying levels of financial literacy among working women, with notable disparities across demographic and socioeconomic factors. Importantly, higher levels of financial literacy were associated with increased participation in investment activities and a greater willingness to take calculated risks. Conversely, women with lower financial literacy tended to exhibit more conservative investment behavior. Furthermore, the analysis identified key factors contributing to differences in financial literacy levels among working women, including educational attainment, income level, access to financial resources, and prior exposure to financial education initiatives. The study found that the women are careful while making investment decision, they keep their financial targets, goals and achieve them successfully and their investment is like spreader over the various portfolios to reduce the risk burden. The study will be very helpful for the policy makers and financial institution as to how women may think about the various financial avenues and what is their level of understanding regarding financial opportunities. Keywords: - Financial Literacy, Financial Knowledge, Financial Awareness, Investment decision, Investment Avenues etc.