ROLE OF COMPANY SOCIAL RESPONSIBILITY IN THE CORPORATE SECTOR

Corporate Social Responsibility (CSR) has become a cornerstone of modern business, extending the role of corporations beyond profit generation to include societal and environmental contributions. This research-based learning project, conducted by Aashi Arora and Ragini Rawat as part of their B.Com (Hons.) degree at Sharda University under the supervision of Mr. Arun Kumar, explores how CSR shapes the corporate sector. The study investigates its impact on key areas such as company reputation, customer loyalty, employee satisfaction, and financial performance, aiming to determine how CSR serves as both an ethical obligation and a strategic asset. By examining these dimensions, the research highlights the growing importance of CSR in meeting stakeholder expectations and fostering sustainable business practices in today’s competitive landscape.