Assessment and improvement of the efficiency of management of the production potential of innovatively active enterprises

Relevance of the research topic. The assessment and research of production potential isessential for the success of any enterprise. The effective use of this potential contributes to increasedproductivity, reduced costs and improved competitiveness.Formulation of the problem. In today’s world, where technologies are rapidly developing, innovationplays a key role. Enterprises that actively implement innovations have more opportunities for growthand development. Therefore, it is important not only to assess, but also to effectively manage theproduction potential of innovation–oriented enterprises to ensure their stable functioning anddevelopment in conditions of change. These features are clearly expressed in the agri–food sector ofUkraine, which makes the topic of the study relevant.Setting the purpose and objectives of the study – to investigate methods of assessment and toolsfor increasing the efficiency of management of the production potential of innovatively active enterprises.Research method or methodology. The following methods were used in the article: monographic,abstract–logical, analysis and synthesis, economic–mathematical, systematization.Presentation of the main material (research results). Research allows comparing statisticaldata, ranking, modeling and forecasting production processes at different levels of the economy, aswell as assessing the efficiency of potential use and identifying reserves for growth. The analysis iscarried out regularly to take into account changes in competitive conditions and internal environmentalfactors, which contributes to building a model for managing competitive advantages.Field of application of results. The results of the study can be used for: state authorities of variouslevels and local governments – to form and adjust strategies for the socio–economic development ofregions and the country, develop programs to support innovatively active enterprises; managers ofinnovatively oriented enterprises – to make informed management decisions to increase the efficiencyof the use of production potential, develop enterprise development strategies; scientists and experts– to conduct further research in the field of assessment and management of production potential,develop new methods and models.Conclusions on the article. A methodological approach has been developed to determine ageneral indicator of economic potential, which is based on the interrelation and interaction of differentassessment levels. The results of the study indicate a significant reserve of potential of enterprises andprovide a qualitative assessment of the level of their economic development. For further analysis,it is proposed to use the method of analytical hierarchies of Thomas Saati and the logistic model ofVerhulst for modeling the economic growth of enterprises at the micro level.