Triple bottom line: Implications on Private Higher Education Institutions (PHEIs) In Malaysia

Abstract: This paper is a review based on the triple bottom line (TBL) conceptual paradigm and its implications on private higher education institutions (PHEIs) for community development. Existing literature and analysis suggest that PHEIs need to participate in profitable relations with stakeholders, while integrating their visions and purposes into their management agenda. The TBL tends to have a positive impact on PHEIs in terms of brand reputation and trust on brand equity and loyalty. Adopting the TBL can enhance mutual trust, reduce protest and help improve the public image of PHEIs, which are expected to support the socioeconomic welfare of the community and preserve the natural environment, while striving to increase their profitability. Keywords: private higher education institutions (PHEIs) university social responsibility, triple bottom line, Malaysia. Title: Triple bottom line: Implications on Private Higher Education Institutions (PHEIs) In Malaysia Author: Fung Lan Yong, Chun How Chin, Loreta Ling Ling Uie, Ming Ha Lee, Melinda Kong International Journal of Novel Research in Education and Learning ISSN 2394-9686 Vol. 11, Issue 5, September 2024 - October 2024 Page No: 12-20 Novelty Journals Website: www.noveltyjournals.com Published Date: 26-September-2024 DOI: https://doi.org/10.5281/zenodo.13843002 Paper Download (Source) https://www.noveltyjournals.com/upload/paper/Triple%20bottom%20line%20Implications%20on%20Private%20Higher-26092024-3.pdf