Enhancing Seafood Marketing: A Qualitative Analysis of Consumer Engagement and Purchase Propensity

This research aims to provide a widespread analysis to upgrade the seafood supply chain, focusing on the key elements like marketing policy, consumer perception, demand & supply time, storage & transport system, environmental sustainability etc. This study pursues to know how the marketing policy will help us to make awareness about the sector, importance of seafood to the aquaculture industry, also in human body.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-10-01
DOI
https://doi.org/10.5281/zenodo.13865089
Primary Topic
Protein Kinase Regulation and GTPase Signaling
Type
article
Field-Weighted Citation Impact
0.00
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article

Enhancing Seafood Marketing: A Qualitative Analysis of Consumer Engagement and Purchase Propensity

Zenodo (CERN European Organization for Nuclear Research)
Protein Kinase Regulation and GTPase Signaling
article

Enhancing Seafood Marketing: A Qualitative Analysis of Consumer Engagement and Purchase Propensity

article en

Abstract

This research aims to provide a widespread analysis to upgrade the seafood supply chain, focusing on the key elements like marketing policy, consumer perception, demand & supply time, storage & transport system, environmental sustainability etc. This study pursues to know how the marketing policy will help us to make awareness about the sector, importance of seafood to the aquaculture industry, also in human body.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 62%
Protein Kinase Regulation and GTPase Signaling
DOIOpen Access PDFOpenAlex
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Enhancing Seafood Marketing: A Qualitative Analysis of Consumer Engagement and Purchase Propensity · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS