A ROLE OF ARTIFICIAL INTELLIGENCE IN MARKETING-A STUDY WITH CONSUMER MARKETING AI APPLICATIONS

Artificial Intelligence (AI) is helping marketers predict what their customers want and is a key contributor to more seamless customer experiences. AI is often used where speed plays an important role and is essential in marketing efforts. To best communicate with customers and then serve them tailored messages at the right time, ensuring the maximum efficiency possible and without intervention from marketing team members, data and customer profiles are used by AI tools. In today’s customer-driven market, complexities involved in decision making is increasing every day. This includes understanding customer needs and desires and aligning products to those needs and desires. A handle on changing customer behaviour is vital to make the best marketing decisions. Artificial intelligence is reshaping almost all the aspects of doing business, from finance to sales and R&D to operations but the most profound impact of AI is being witnessed in the field of marketing where not only it has already created great value but experts predict it is going to change the future of marketing massively. AI marketing uses artificial intelligence and machine learning technologies to make decisions based on data collection ,data analysis and additional observations of trends that may impact marketing efforts.