THE ROLE OF INNOVATIVE METHODOLOGIES IN SHAPING THE SPEECH CULTURE OF PRIMARY SCHOOL STUDENTS

This article explores the role and significance of innovative methodologies in shaping the speech culture of primary school students. In today's context of globalization and digital transformation, the need to organize the educational process based on modern pedagogical technologies is increasingly essential. The study analyzes interactive methods aimed at developing oral and written speech, the use of information and communication technologies, strategies for fostering critical thinking, and creative approaches. Furthermore, the article provides practical recommendations and sample lesson plans demonstrating how to develop students’ speech culture through innovative methods. The findings confirm the effectiveness of innovative approaches in improving speech culture in primary education