DIGITAL MARKETING TOOLS AND BUSINESS DEVELOPMENT STRATEGIES

This article analyzes the role and effectiveness of digital marketing tools in business development. With the widespread adoption of modern technologies and the internet, marketing strategies have undergone significant changes, shifting fromtraditional advertising methods to digital platforms. The study examines key digital marketing tools such as SEO (Search Engine Optimization), contextual advertising, paid advertising, SMM (Social Media Marketing), email marketing, and content strategies. Additionally, it highlights the importance of digital marketing in developing business strategies, establishing effective customer relationships, and increasing sales volume. The research findings provide recommendations for the efficient use of digitalmarketing tools.