DRIVING EXPORT SUCCESS IN BALI'S CREATIVE SECTOR: THE ROLE OF INTERNATIONAL NETWORKS AND DIGITAL CAPABILITIES

The purpose of this study is to provide an overview of the capabilities of internet technology, international entrepreneurial orientation, international networks and export performance achievements of creative industry SMEs in Bali. The population of this research is creative industry SMEs that have exported in Bali. The size of the sample used is 170 managers / owners of creative industry SMEs with purposive sampling method. The analysis technique used is descriptive analysis. The results of the study indicate that the capability of internet technology and international entrepreneurial orientation possessed by creative industry SMEs in Bali is quite high. Its international network is in good category, and its export performance is quite good. Therefore, it is important for creative industry SMEs in Bali to continue to improve their internet technology capabilities and international entrepreneurial orientation to a higher level, which is very high, so that their international network becomes very high and the achievement of export performance is high or very high. Things that need to be done include: improving its internet technology infrastructure, communicating its successful mission in international markets more often, increasing resources to support activities in international markets, and attaching importance to encouragement to enter international markets